Why Everything Online Is Starting to Look the Same

Editorial illustration showing repeated website layouts and interface designs to represent visual sameness across the modern internet.

The internet has never looked more polished, yet websites, brands, AI images, and digital products increasingly feel strangely familiar. Vixel explores how templates, algorithms, design systems, and generative AI are accelerating visual sameness—and why taste, restraint, and distinctive creative direction may become more valuable than perfect execution.